Telemedia Technologies, Inc. - Cell Phones & PDAs

Cell phones and Internet Enabled Portable Digital Assistants (PDAs):

Cell phones have become ubiquitous for wireless voice communications throughout the world. But they are hardly expected to be used for selling, marketing or advertising of a company’s products and services.

Though company call centers can accept calls from customers’ cell phones, they are not set up to quickly route the call and provide priority services. They often require extensive voice prompt navigation and subject the caller to extremely long hold times. In no way do they provide point-of-sale advertising and marketing/merchandising capabilities for a company’s products and services.

No company competing vigorously for customer market share would place the onus on their customer to initiate the outgoing effort to contact them in a public space.

Internet Enabled PDAs, though currently at less than 2% of the consumer market place, will continue to increase in market share. And though they provide access to Web sites for providing information and the ability to perform sales transactions, they are inconvenient and time-consuming to interact with, especially in a hurried, public environment. Additionally, they do not provide a person-to-person relationship between customer and company selling its product.

As with cell phones, no company would expect to advertise, market and sell its products, within a public space, by requiring its customer to use their personal Internet devices.