Marketing:
As a strategic and tactical precursor to its upcoming national and international marketing program, TTI targeted major national car rental companies with a presence in most U.S. airports, and New York regional banks as its primary and secondary marketplaces, respectively. More than 7,500 Communicators have been sold and installed nationally and internationally at such high visibility customer sites as airports, train and bus terminals, bank branches, ATM sites, shopping malls, supermarkets, hospitals, gambling casinos, sports arenas and corporate/institutional workplaces.
TTI’s installed base of systems continue to generate customer satisfaction and repeat orders. Additionally, the systems’ results-oriented performance, aesthetic appeal, manufacturing quality and user (consumer) acceptance have prompted worldwide interest. This has resulted in TTI securing new customers; dealer, distributor, and OEM inquiries; as well as referral relationships with architects, designers, consultants and general contractors.
With the launch of its Generation VI Communicator, during the first quarter of 2006, TTI plans an aggressive marketing and sales campaign. The first marketing approach will be to existing Car Rental Company customers, to upgrade the installed base of more than 500 units and to replace additional third-party courtesy phones. The second marketing effort will be to reintroduce its products to existing financial services customers and introduce them to potential customers in that industry. The third marketing program will be to introduce its products to the consumer retail industry, along with forming strategic relationships with consumer retail advertising, marketing and merchandising companies/agencies.
